Selecting the right payment methods is essential for your e-commerce success. Yet, the task is trickier than it seems. Consumers from America prefer Paypal, while Japanese buyers opt for JCB. Besides GEO differences, certain payment types are optimized to maximize revenue opportunities, while others cost you extra. Here’s a short checklist to help you choose the best payment methods for your e-commerce business.
Before setting up payments on a website, you need to understand your target audience’s GEO. That is essential and does affect your income. Why so? African consumers, for example, prefer mobile banking. No matter how cool your product is, they won’t be able to purchase it if offered Visa or Deliver at the checkout. There is a wide range of researches showing the most popular payment methods in specific countries/areas.
The four most popular payment methods for e-commerce
1.Credit card
2.Bank Transfer
3.E-wallets
4.Cryptocurrency
People order food delivery inside apps that are linked with Visa. Yet, they use cryptocurrency and e-wallets when it comes to paying for gambling or casino. Online shops that sell normal goods prefer E-wallets like PayPal. Selecting the right payment method according to your business type.
Epay payment gateway includes 3 types of payment methods, which are bank transfer, E-wallets, and cryptocurrency. Bank transfer supports BRL, NGN, THB, and the other 5 currencies. E-wallets support perfect money, Advcash, Payeer, and Fasapay. and cryptocurrency supports the most popular USDT. Besides the 3 types of payment methods mentioned above, the Epay wallet itself also supports USD, HKD, EUR, GBP, and JPY. So if customers have sufficient balance in their Epay wallet, they can pay by it, which is fast as E-wallet payment.
In summary, Epay payment gateway can meet the payment requirements of most E-commerce. Reach them to get a secure payment solution that will boost your conversion and stimulate revenue growth.